Wireless Service from Google…?

Google Voice Logo

It’s a headline that every telecom operator in the world would be terrified to wake up to:

“Google Plans To Offer Wireless Services”

Sadly (for us) there’s no need for them to cower in fear, at least not yet. This isn’t about Project Loon, an armada of Google-powered balloons deployed in your city to blanket it with free WiFi. It isn’t even as ambitious as Google Fiber,  Mountain View’s dalliance as an ISP. According to paid site The Information (via DSL Reports), it’s decidedly more unglamorous than that:

Google is preparing to sell mobile phone plans directly to customers and manage their calls and mobile data over a cellular network, according to three people with knowledge of the plans. The new service is expected to run on Sprint and T-Mobile’s networks, two people familiar with the product say. Google is expected to reach deals to buy wholesale access to those carriers’ mobile voice and data networks, making it a mobile virtual network operator, or MVNO…

Hmm… From what I understand the U.S. MVNO market is already pretty well-served by the likes of Cricket and Ting. But hey, more competition can only be a good thing, right?

Here’s another pair of links for further reading. The second one, from Android Police, has some additional tidbits from The Wall Street Journal: