It’s been quite a while since I last unboxed an Apple product, but I’m going to go out on a limb and say that Chinese upstart phone-maker OnePlus has upped the bar maybe just a bit.
There of lots of OnePlus One unboxings out there; this one is mine. Depending on your point of view such things are at worst a celebration of blatant consumerism, or at best a company that takes so much pride in their product that they wrap it up for their customers like a Christmas gift. Christmas for yours truly came last Friday, when I received my OnePlus One.
First up is my North American wall plug, which shipped in a separate box. OnePlus One customers in other parts of the world will get a charging plug suitable for them.
Forums member futurephone suggested that I do an unboxing video, which I did—but only of the best part:
The signature red and white retail box appears…
This cloth tab does double duty, helping you to (1) lift the box out of its cardboard shell and (2) pull the red innards out of the white outer sleeve.
The OnePlus One, unsleeved!
Oh, and here’s the phone… My thumb is covering up a sticker displaying the device’s serial number and IMEI. Hope that’s ok.
Underneath the phone you’ll find the SIM ejector tool in a red rubber housing, and possibly the nicest USB cable I’ve ever seen.
Here’s how the OnePlus One compares in size with some other devices I had handy. From left to right: the Nexus 5, LG G3, the OPO and my Nexus 7 tablet.
The OnePlus One is both wider and taller than my Nexus 5. About the “sandstone” finish on the 64 GB OPO, it feels more to me like felt—that is to say I don’t really care for it. Fortunately it can be swapped out for something else.
See how the screen protrudes from the device on all four sides? It’s a nice little design touch. And if you squint you’ll be able to see the capacitive buttons.
Tune in tomorrow, when I actually turn on my OnePlus One! 😉