Why Can’t The Big Three Be More Like The Big Three?

Your Local High Speed internet & Cable Provider

No, seriously… [NSFW link]

I’m going to close out this week with a crackpot idea, one that may well have been discussed on these forums before. If this is indeed the case, my apologies in advance—guess I’m just a little slower than the rest of you. 😉

It’s pretty simple, really… and yes, it has to do with my continuing obsession with mobile data. I just wonder why the Big Three don’t offer throttled data packages like they do for home broadband.

For your reference, here are Bell’s current Internet packages for the home here in Ontario:

Bell Fibe Internet 5 – $47.95 /month
* Up to 5 Mbps Download speed
* Up to 1 Mbps Upload speed
* 40 GB Monthly usage

Bell Fibe Internet 15 – $57.95 /month
* Up to 15 Mbps Download speed
* Up to 10 Mbps Upload speed
* 80 GB Monthly usage

Bell Fibe Internet 25 – $65.95 /month
* Up to 25 Mbps Download speed
* Up to 10 Mbps Upload speed
* 125 GB Monthly usage

Bell Fibe Internet 50 – $90.95 /month
* Up to 50 Mbps Download speed
* Up to 10 Mbps Upload speed
* 175 GB Monthly usage

Bell Fibe Internet 175 – $157.95 /month
* Up to 175 Mbps Download speed
* Up to 175 Mbps Upload speed
* 300 GB Monthly usage

Rogers, again in Ontario, is even more flexible—and more expensive:

Ultimate Fibre – $225.99/month
* Download Up to 350 Mbps
* Upload Up to 350 Mbps
* 2 TB included

Hybrid Fibre 250 – $99.99/month
* Download Up to 250 Mbps
* Upload Up to 20 Mbps
* 500 GB included
* 700 GB & Rogers TechXpert – $15/month
* Unlimited usage – $25/month

Hybrid Fibre 150 – $85.99/month
* Download Up to 150 Mbps
* Upload Up to 15 Mbps
* 350 GB included
* 550 GB & Rogers TechXpert – $15/month
* Unlimited Usage – $25/month

Hybrid Fibre 60 – $69.99/month
* Download Up to 60 Mbps
* Upload Up to 10 Mbps
* 120 GB included
* 320 GB & Rogers TechXpert – $15/month
* Unlimited Usage – $25/month

Hybrid Fibre 30 – $61. 99 /month
* Download Up to 30 Mbps
* Upload Up to 5 Mbps
* 70 GB included
* 270 GB & Rogers TechXpert – $15/month
* Unlimited usage – $25/month

Hybrid Fibre 10 – $51. 99 /month
* Download Up to 10 Mbps
* Upload Up to 1 Mbps
* 25 GB included

And finally, here are the broadband packages offered by TELUS in BC:

TELUS Internet 50
* From $40/month for the first 6 months with another TELUS service
* 20 to 50 Mbps download speed
* 10 Mbps upload speed
* Up to 400 GB monthly data

TELUS Internet 25
* From $30/month for the first 6 months with another TELUS service
* 5 to 25 Mbps download speed
* 5 Mbps Upload speed
* Up to 250 GB monthly data

TELUS Internet 15
* From $30/month for the first 6 months with another TELUS service
* 3 to 15 Mbps download speed
* 1 Mbps Upload speed
* Up to 150 GB monthly data

You see the pattern here, right? Broadband Internet packaged at different price points according to speed and usage. Forget for a moment that it’s all the same pipes; what I’m trying to highlight here is that the customer is able to balance how much data they want, how fast they want it and the price they want to pay.

Couldn’t similar packages be offered for mobile broadband as well?

I know, I know… Bell, Rogers and TELUS have Virgin, Fido and Koodo respectively, each of them offering a throttled version of their parent network at a more affordable price. But if the Big Three themselves offered throttled data at lower prices, they might not need their baby brands at all.

Imagine some combination of minutes bundled with 5 GB of dependable data, choked at a still very usable 10 Mbps down and 5 up for say, $40/month. That could do some serious damage to WIND and Mobilicity, and because of the reduced speed an influx of users shouldn’t have an adverse affect on the Big Three’s quality of service.

There might be some technical reason for why this could never happen, or perhaps some executive decision preventing it—it would, after all, be a tacit admission that our wireless carriers are ultimately nothing more than dumb pipes.

It just seems like such an obvious way to get and keep more customers. Am I crazy?

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