All About The “Mobile Addict”

Pre-Smartphone Mobile Addict

Flurry, a mobile ad company, published a piece on their blog this week entitled “The Rise of the Mobile Addict“. It’s basically a series of charts that I thought interesting enough to share and dissect.

While I’m no fan of mobile ads—thanks to AdAway for Android I pretty much never see them—the analytics they yield can be surprisingly useful!

Let’s have a closer look…

Mobile Addicts - Chart 1

This first chart shows three groups of mobile users worldwide:

  • Regular users, who launch apps less than 16 times per day
  • Super users, who launch apps between 16 and 60 times per day
  • Addicts, who launch apps more than 60 times per day

The growth of these three groups was tracked between March, 2013 and March, 2014. The results:

  • Regular users increased 23% from 639 to 784 million
  • Super users increased 55% from 283 to 440 million
  • Addicts exploded 123% from 79 to 176 million

So while regular mobile users remain largest in number, the “addicts” group saw the biggest growth.

Mobile Addicts - Chart 2

In non-chart English:

  • Regular mobile users are 48% female and 52% male
  • Addicts are 52% female and 48% male

That was unexpected.

Mobile Addicts - Chart 3

Non-JPEG version:

  • In the 13-17 age group there are 25% more addicts than regular users
  • In the 18-24 age group there are 49% more addicts than regular users
  • In the 25-34 age group there are 42% less addicts than regular users
  • In the 35-54 age group there are 40% more addicts than regular users
  • In the 55+ age group there are 88% less addicts than regular users

I wouldn’t expect there to be a lot of seniors who are addicted to their mobiles, but what’s with the 25-34 age bracket? Are they too busy starting their careers or just afraid of sharing on social media? Maybe both?

Mobile Addicts - Chart 4

One more set of comparisons…

The female mobile addict is:

  • 6.5 times more likely to be a sports fan than a regular user
  • 7 times more likely to be a gamer
  • 7 times more likely to be interested in parenting and education
  • 10 times more likely to be a mom

The male mobile addict is:

  • 4 times more likely to be a catalogue shopper than a regular user
  • 6 times more likely to be a gamer
  • 7 times more likely to be interested in parenting and education
  • 9 times more likely to be into cars

So, do these results apply to you? And if you’re 25-34, Y U NO USE YOUR PHONE MORE? 😛