Our Mobile Canada

Data, Chart

Over the weekend I caught an exchange on Twitter between Jean-François Mezei (also a forums member) and Peter Nowak that made mention of a site called Our Mobile Planet. Hosted by Google in association with Ipsos, the Mobile Marketing Association and IAB, Our Mobile Planet is a pretty amazing interactive charting tool, with data on smartphone adoption and usage across some 48 countries.

Here’s but a sample of the available stats from Canada…

DATASET

Canada, 2013 (vs. 2012), two genders, all age groups.

SMARTPHONE PENETRATION

56% in 2013, up from 33% in 2012.

SMARTPHONE FEATURES AND FUNCTIONS

Touchscreen

88% in 2013, up from 78% in 2012.

Full Keyboard

58% in 2013, down from 66% in 2012.

Large Display

76% in 2013, up from 72% in 2012.

Ability to Download and Install Apps

97.8% in 2013, up slightly from 97.6% in 2012.

MOBILE INTERNET USAGE

Daily  Mobile Internet Usage

93% in 2013, no data for 2012.

Daily Mobile Internet Usage via Web

74% in 2013, up from 56% in 2012.

Daily Mobile Internet Usage via Apps

73% in 2013, no data for 2012.

Daily Usage of Email and other Internet-based Messaging

80% in 2013, up from 70% in 2012.

Versus Daily Computer Usage

87% in 2013, down from 93% in 2012.

Smartphone Price Plans in 2013

  • Postpaid – 83.6%
  • Prepaid – 7.2%
  • Hybrid – 5.1%
  • Other – 1.5%
  • Don’t Know / Didn’t Answer – 2.6 %

 Data Price Plans in 2013

  • Volume Package – 53.9%
  • Full Flat Rate – 15.0%
  • Volume-based Tariff – 7.3%
  • Flat Rate with Volume Cap – 7.0%
  • Other Tariff – 3.9%
  • Flat Rate with Speed Cap – 2.4%

Where Used in 2013

  • Home – 95.8%
  • Work – 80.8%
  • On the Go – 85.6%
  • Store – 86.4%
  • Restaurant – 80.9%
  • Cafe or Coffee Shop – 73.2%
  • Doctor’s Office – 64.1%
  • Airport – 58.5%
  • Social Gathering – 72.1%
  • Public Transport – 57.2%
  • School – 43.6%
  • Other – 7.7%

From here things get even more detailed, with a seemingly endless amount of data for smartphone activities, apps, parallel media usage, search engines, shopping, social networks and more.

I suspect that the real fun will be comparing stats from Canada with other countries. If you find anything interesting, feel free to post it here!